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Once the images broadcast by television and the time spent in front of the TV set have been analyzed, it remains to be asked what the consumer makes of these images and during these hours. The thousands of people who buy a health magazine, the customers in a supermarket, the practitioners of urban space, the consumers of newspaper stories and legends -what do they make of what they “absorb,” receive, and pay for? What do they do with it?

Michel de Certeau, L’invention du Quotidien